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100 Ways to Vink

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Experience the new way for CMOs to enable sales

Frequently Asked Questions

Who on my team should use Vink? What are their use cases?

Short answer? Everyone in your growth team. Long answer? Let me show you how different roles can use Vink to level up their GTM game.

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BDRs (Business Development Representatives):

BDRs can prioritize and route accounts based on intent signals and account insights, ensuring they focus on the right prospects. With its research, Vink also crafts contextual outreach (via emails, LinkedIn messages, and calls) while automating workflows to maximize efficiency.

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SDRs (Sales Development Representatives):

SDRs can qualify leads faster and eliminate the guesswork from prospecting. Vink provides data-backed insights to engage the most relevant leads at the right time, using personalized messaging across multiple channels.

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ABM Teams (Account-Based Marketing):

ABM teams can design and execute highly targeted campaigns with:

Intent signals to identify in-market buyers
Key stakeholder mapping to engage decision-makers
Buyer insights & psychographics for precision targeting
Context-driven content to enhance engagement

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With Vink, ABM teams can streamline their strategy and improve conversion rates.

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AEs (Account Executives):

AEs can leverage Vink for deep account research, real-time intent signals, and industry news alerts to stay ahead of trends. This ensures they enter every conversation well-prepared and maximize every sales opportunity.

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‍Note: Workflows may differ based on company strategy, but these are the most common use cases observed across Vink’s customer base.

What makes Vink different from other tools?

For starters, Vink isn’t just another GTM tool—it’s the only one you’ll need.

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Most GTM tools are pointed solutions, meaning they do one thing well—data enrichment, intent signals, outreach, or automation. But Vink is an end-to-end GTM enablement platform that brings everything together in one seamless system.

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Here’s what sets Vink apart:

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Vink doesn’t just gather data—it ensures you get the right data, from the right sources. Vink pulls in data from 30+ sources, industry-specific data sources and proprietary datasets, allowing it to compare with way more data points than any other tool in the market.

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Vink isn’t just about consuming research: it’s about knowing what to do with it. Beyond data collection, Vink helps with strategic planning, ensuring your GTM motions are optimized, automated, and executed with precision.

What kind of companies use Vink?

While Vink can be configured for any company, our results are the best when it is used by Logistics & SCM tech or IT/Cybersecurity industries. This is because Vink’s model is deeply trained in these industries, providing you with better insights than any other tool in the market.

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In terms of size, companies targeting mid market and enterprise companies show the best results, as the number of available data points are high.

What is Vink?

Vink is your ultimate full stack AI powered GTM automation platform. It consolidates insights from 30+ data sources, enriches data, qualifies prospects, crafts personalized outreach, automates workflows, and provides alerts on intent signals and industry news—all in one system.

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Supply Chain & Logistics
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